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Home›
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BrandProject
AddedFeb 15, 2024
UpdatedJun 28, 2026
BrandProject

BrandProject

Operating

BrandProject LP: A New York-based venture capital firm specializing in consumer products and tech.

Location
Toronto, Ontario, CA
Founded
2013
Firm
Compare
Portfolio
Fundraising
Employees
Website

BrandProject LP is a New York-based venture capital firm that specializes in consumer products and technology companies. The firm focuses on investing in the United States and Canada, targeting visionary founders who are building the brands of tomorrow. BrandProject typically invests in three key stages: incubating new businesses with investments ranging from $500,000 to $2 million, and accelerating pre-seed and seed-stage companies.

Notable portfolio companies include Gainful, Guaranteed, Owlet Baby Care, Tea Drops, and Wonderbelly. BrandProject is led by a team of experienced investors and operators who provide strategic support to help founders succeed. Their investment philosophy emphasizes close collaboration with founders to accelerate, incubate, and scale their brands. The firm offers unique value-add services such as hands-on operational support and strategic guidance to help portfolio companies grow effectively.

BrandProject - Portfolio Snapshot

Portfolio activity breakdown across disclosed investments and stages

Total Investments7
Current Portfolio Count5
Total Portfolio Exits1

Top Investment Stages

Seed4 (57.1%)
Series A2 (28.6%)
Series Unknown1 (14.3%)

Stage Mix

Seed 57%Series A 29%Series Unknown 14%

Concentration shown as share of disclosed investments by stage.

Recent Investments

Guaranteed logo

Guaranteed

Wonderbelly logo

Wonderbelly

Tea Drops logo

Tea Drops

Gainful logo

Gainful

Daily Harvest logo

Daily Harvest

Owlet logo

Owlet

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Project 11 logo

Project 11

Prolific Venture Capital logo

Prolific Venture Capital

Ambition VC logo

Ambition VC

Lab Capital Advisors logo

Lab Capital Advisors

&vest logo

&vest

andvest.co

Trail Post Ventures logo

Trail Post Ventures

Blue Collective logo

Blue Collective

bluecollective.com

Other People's Capital logo

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boldstart ventures logo

boldstart ventures

boldstart.vc

Project Voice Capital Partners logo

Project Voice Capital Partners

pvcp.vc

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Overton Venture Capital

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Eleven Ventures

BrandProject - Classification

NAICS
  • 520000Finance and Insurance
  • 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
  • 523900Other Financial Investment Activities
  • 523990All Other Financial Investment Activities
  • 523999Miscellaneous Financial Investment Activities
SIC
  • 6700Holding And Other Investment Offices
  • 6790Miscellaneous Investing
  • 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
NAICS
  • 525000Funds, Trusts, and Other Financial Vehicles
  • 523910Miscellaneous Intermediation
  • 523940Portfolio Management and Investment Advice
SIC
  • 6000Depository Institutions
  • 6720Investment Offices
  • 6722Management Investment Offices, Open-end