BrandProject LP: A New York-based venture capital firm specializing in consumer products and tech.
Location
Toronto, Ontario, CA
Founded
2013
BrandProject LP is a New York-based venture capital firm that specializes in consumer products and technology companies. The firm focuses on investing in the United States and Canada, targeting visionary founders who are building the brands of tomorrow. BrandProject typically invests in three key stages: incubating new businesses with investments ranging from $500,000 to $2 million, and accelerating pre-seed and seed-stage companies.
Notable portfolio companies include Gainful, Guaranteed, Owlet Baby Care, Tea Drops, and Wonderbelly. BrandProject is led by a team of experienced investors and operators who provide strategic support to help founders succeed. Their investment philosophy emphasizes close collaboration with founders to accelerate, incubate, and scale their brands. The firm offers unique value-add services such as hands-on operational support and strategic guidance to help portfolio companies grow effectively.
BrandProject - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages