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Wonderbelly
AddedFeb 16, 2024
UpdatedJun 8, 2026
Wonderbelly

Wonderbelly

Acquired Subsidiary

Wonderbelly makes clean, vegan, non-GMO over-the-counter digestive medicines, including antacids and bloat relief, free from talc, dyes, and artificial sweeteners.

HQ
Austin, TX, US
Founded
2021
Overview
M & A
Analysis
Compare
Fundraising
Employees
News
Website

Wonderbelly is a digestive health brand founded in Austin, Texas, in 2021 by brothers Lucas and Noah Kraft. It offers chewable tablets for heartburn, acid reflux, bloating, and gas discomfort formulated without talc, titanium dioxide, artificial dyes, sweeteners, or parabens, and its products are vegan, non-GMO, and Clean Label Project Certified.

In January 2026, Procter & Gamble acquired Wonderbelly to fold the brand into its personal health care portfolio alongside Pepto Bismol, Metamucil, and Prilosec OTC, while Wonderbelly continues to operate as a standalone subsidiary selling through its website and retailers such as Target, Walmart, CVS, and Amazon.

Wonderbelly - M & A Snapshot

Open M & A

  • Procter & Gamble

    Acquired Wonderbelly • Undisclosed • Jan 2, 2026

Wonderbelly - Products & Services

  • Wonderbelly Bloat + Gas Relief logo

    Wonderbelly Bloat + Gas Relief

    Wonderbelly Bloat + Gas Relief is a simethicone chewable tablet for bloating, gas discomfort, and abdominal pressure.

    Competing Products

    Haleon logo
    Procter & Gamble logo
  • Wonderbelly Antacid logo

    Wonderbelly Antacid

    Wonderbelly Antacid is a clean-ingredient chewable tablet that relieves heartburn and acid reflux.

    Competing Products

    Procter & Gamble logo
    Procter & Gamble logo

Wonderbelly - Similar Companies

Procter & Gamble logo

Procter & Gamble

pg.com

Haleon logo

Haleon

haleon.com

Wonderbelly - Quick Facts

Who are Wonderbelly's competitors?

Companies similar to Wonderbelly include Procter & Gamble and Haleon.

When was Wonderbelly founded?

Wonderbelly was founded in 2021.

Where is Wonderbelly's headquarters located?

Wonderbelly's headquarters is located in Austin, TX, US.

How much has Wonderbelly raised to-date?

As of Jan 22, 2026, Wonderbelly has raised a total of $3.4M (USD).

Wonderbelly - Classification

Industry
  • Pharmaceutical Companies
Ownership
  • Private
Geographic Exposure
  • United States
Revenue
  • Transactional
Customer
  • Consumers
Tags
  • Consumer Packaged Goods
  • Health & Wellness
NAICS
  • 320000Manufacturing
  • 325400Pharmaceutical and Medicine Manufacturing
  • 325000Chemical Manufacturing
  • 325410Pharmaceutical and Medicine Manufacturing
  • 325412Pharmaceutical Preparation Manufacturing
SIC
  • 2800Chemicals And Allied Products
  • 2830Drugs
  • 2834Pharmaceutical Preparations
Show 5 more industry codes
NAICS
  • 620000Health Care and Social Assistance
  • 623000Nursing and Residential Care Facilities
SIC
  • 8000Health Services
  • 8040Offices And Clinics Of Other Health Practitioners
  • 8049Offices And Clinics Of Health Practitioners, Not Elsewhere Classified