Social Market Analytics, now known as Context Analytics, specializes in providing predictive market data for professional investors. The firm focuses on aggregating and analyzing unstructured data to generate predictive indicators of market volatility and sentiment levels. Their services aim to give investors an edge in developing predictive directional movement strategies.

Founded in 2012 by Joe Gits, who previously co-founded Quantitative Analytics (acquired by Thomson Reuters), the company has grown through client acquisition. Context Analytics leverages advanced data analytics techniques to offer unique insights into market trends, helping investors make informed decisions in volatile market conditions.