Tercera: A unique investment and advisory firm, focusing on cloud services, prioritizing people and steady growth.
Location
Chicago, IL, US
Founded
2020
Tercera is an investment and advisory firm specializing in the cloud professional services market. They focus on investing in people rather than products, seeking solid growth opportunities rather than unicorns. Tercera typically invests in Series A rounds and other early-stage investments, with a particular emphasis on digital and IT professional services companies.
Notable portfolio companies include BeyondID, Black Diamond Advisory, Hakkoda, Terazo, and Zennify. Tercera's investment philosophy centers on supporting rather than controlling their portfolio companies. The firm offers insights and advice for services leaders, backed by a community of engaged advisors and an experienced team of invested operators.
Tercera - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages