True Beauty Ventures - aVenture Asset Manager Research
Location
New York City, NY, US
Founded
2020
True Beauty Ventures is a leading sector-specialized investment firm focusing on beauty and wellness startups. The firm typically invests in Seed to Series C rounds, with a particular emphasis on Series A investments. True Beauty Ventures aims to build a portfolio of 10 to 12 brands, offering strategic support and industry expertise to its portfolio companies.
Notable investments include hair care brand Crown Affair, CBD brand Feals, skincare line Cay Skin, and intimate wellness company Maude. The firm leverages decades of institutional beauty investment experience, positioning itself as the partner of choice for beauty and wellness founders. True Beauty Ventures prides itself on being one of the most active investors in the beauty sector, providing deep industry knowledge and strategic guidance to its portfolio companies.
True Beauty Ventures - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
