Versus invests in pre-seed and seed stage startups across gaming, sportstech, and fintech—industries that are experiencing significant growth and are connected across common innovation trends.

Versus invests in pre-seed and seed stage startups across gaming, sportstech, and fintech—industries that are experiencing significant growth and are connected across common innovation trends.

Firmly, a Seattle-based startup, secures **$15 million in Series A funding** led by Squarepoint Capital, with J.P. Morgan Payments, Mastercard, and Samsung Next among investors. The company’s AI-powered platform enables retailers like Best Buy and Furniture.com to integrate shopping agents into third-party apps while retaining control over payments and customer relationships. Firmly also launched **Ask Agent**, an AI assistant for retailers’ own websites, allowing shoppers to browse and purchase products via chat. Mastercard’s involvement includes merchant recruitment for its **Agent Connect** service, accelerating Firmly’s customer acquisition.

Nov 2026GeekWireNews article

firmly secures $15 million in Series A funding from Squarepoint Capital, alongside J.P. Morgan Payments, Mastercard, and Samsung NEXT. The Seattle-based company uses AI to build agentic commerce infrastructure. The investment brings its total funding to around $20 million, accelerating expansion efforts.

Nov 2026Pulse 2.0News article

firmly, a Seattle-based no-code agentic commerce platform, secures $15 million in Series A funding. The round elevates the company’s total capital to around $20 million. The platform enables businesses to deploy autonomous commerce solutions without requiring custom code development.

Nov 2026The SaaS NewsNews article

Topdog secures $2.5 million in seed funding from Boston Seed Capital, The Raine Group, and Bullpen Capital. The investment supports the company’s early-stage growth and development. No additional details about the company’s focus or plans are provided in the announcement.

Sep 2026Venture CapitalNews article