Will Ventures is an early-stage venture capital firm focusing on sports-related innovations with potential to scale beyond the industry. They invest in consumer, health, and media startups, typically participating in Seed and Series A rounds. The firm's unique approach uses sports as a lens to identify novel technologies in large, adjacent markets.
Notable portfolio companies include Candy Digital, Player's Health, and Jump. Will Ventures leverages the reach and demands of the sports market to drive global innovation, acting as early-stage teammates for promising startups. Their investment philosophy centers on perseverance and creating greatness, with a commitment to helping portfolio companies succeed in their respective markets.
Will Ventures - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Total Investments25
Current Portfolio Count16
Total Portfolio Exits1
Top Investment Stages
Seed10 (40.0%)
Series A10 (40.0%)
Series Unknown3 (12.0%)
Series B1 (4.0%)
Series C1 (4.0%)
Stage Mix
Seed 40%Series A 40%Series Unknown 12%Series B 4%Series C 4%
Concentration shown as share of disclosed investments by stage.
Will Ventures - Classification
- Also Known As
- Will Ventures, Llc.
- NAICS
- 520000Finance and Insurance
- 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
- 523900Other Financial Investment Activities
- 523990All Other Financial Investment Activities
- 523999Miscellaneous Financial Investment Activities
- SIC
- 6700Holding And Other Investment Offices
- 6790Miscellaneous Investing
- 6799Investors, Not Elsewhere Classified
Show 6 more industry codes
- NAICS
- 525000Funds, Trusts, and Other Financial Vehicles
- 523910Miscellaneous Intermediation
- 523940Portfolio Management and Investment Advice
- SIC
- 6000Depository Institutions
- 6720Investment Offices
- 6722Management Investment Offices, Open-end