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Sell Car Wash Services Through Your Web Site This Holiday!

From WebGear Studios

By Jeffrey V. Lemire

October 3, 2009

Sell Car Wash Services Through Your Web Site This Holiday!

The holiday season is the best opportunity for car wash operators to justify the investment they have made in their websites. With consumers increasingly shopping online and looking for convenient gift ideas, car washes can offer gift cards, gift certificates, and discounted services through a secure e-commerce site.

Operators should run an awareness campaign using hand-outs, signage, and audio or video prompts at the wash to drive customers to the website. The messaging should go beyond simply listing the URL: it should highlight that customers can easily and securely buy online, save money, and access features such as feedback forms, coupons, and email notifications.

Once visitors reach the site, these features must be accessible within one click. As customers purchase gift cards, fill out feedback forms, and register their email addresses, the operator builds an opt-in list for year-round email marketing.

The article concludes that a professionally developed car wash website with e-commerce and marketing tools should deliver a return on investment, and the holiday season is the right time to capture that value.

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