Analysis of OUTFRONT and StreetMetrics Launch a Breakthrough in Dynamic Bus OOH Measurement - aVenture Research
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OUTFRONT and StreetMetrics Launch a Breakthrough in Dynamic Bus OOH Measurement
Measuring bus out-of-home advertising through the consumer journey has gotten much easier thanks to a partnership between OUTFRONT Media and StreetMetrics. Their efforts have produced a breakthrough solution to dynamic measurement and attribution. Christina Radigan, Senior Vice President, Strategic Research & Insights, OUTFRONT and Drew Jackson, CEO of StreetMetrics explained how this achievement enables planning, reveals campaign insights, and streamlines attribution analysis for bus advertisin
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