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Pitch Deck Teardown: The Perfect Pitch Deck

From TechCrunch

By Haje Jan Kamps

May 4, 2023

Pitch Deck Teardown: The Perfect Pitch Deck

We are a good 47 pitch decks into our Pitch Deck Teardown series, and one piece of feedback we’ve gotten frequently is that it’s easy to be a critic: What would we have done?

Well, we’re not ones to turn away from a challenge here at TechCrunch+. So for this week’s pitch deck teardown, we’re going to try something different.

About six months ago, we went through a pitch deck by a company called Supliful. We celebrated the pitch deck for being very good, but we may have poked a little bit of fun at it for being riddled with spelling mistakes and other silliness. At its heart, though, the deck was good.

So for this week’s teardown, I buddied up with the team at Trulytell (with an assist from their designer, Jake Muller) to improve Supliful’s deck until it became the perfect pitch deck.

Pitch Deck Teardown: Supliful’s $1M seed deck

Okay, we didn’t quite get it 100% perfect. There are still some issues, and in this post, we will take them apart to learn what could be improved and how we’d do that.

We’re looking for more unique pitch decks to tear down, so if you want to submit your own, here’s how you can do that. 

Slides in this deck

  1. Cover slide
  2. Traction slide
  3. Summary slide
  4. Problem slide
  5. What makes a great CPG brand slide
  6. Solution slide
  7. Product slide
  8. Case study slide
  9. Business model slide
  10.   Market slide
  11.   Predicate businesses slide
  12.   Competitor slide
  13.   Testimonial slide
  14.   Team slide
  15.   Ask slide
  16.   Operating plan slide
  17.   Closing slide

The first five slides

We’re going to do things differently this week: I’m going to break down every single slide in detail and explain why they work and what works about them. I’m also going to explain what could be improved upon or where investors may bring up hard questions.

So we will cover the first five slides here and we’ll stick the remaining 15 behind the paywall. Yes, you should absolutely subscribe to TechCrunch+: did I mentio that we have nearly 50 sample pitch decks, complete with commentary, and an additional 30 to 40 articles breaking down every imaginable aspect of pitching and pitch decks?

If you’re a founder raising money, this is the most bang for your buck you’ll get. Go on, subscribe. It makes sense to.

With that out of the way, let’s do this!

Slide 1: Cover Slide

[Slide 1]

[Slide 1] H’okay, that’s a sweet earth you might say. Let’s go! Image Credit: Supliful / TechCrunch / Trulytell

The opening slide does a lot of heavy lifting to help investors identify if your startup is in-thesis. This one lays out a bunch of the core pieces of the business:
    It shows a summary of what the business is about (“the most advanced platform to help creators launch and run CPG brands”

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