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October 1, 2024
Presented case study at CIMM Summit 2024. Shorter, better-placed ad breaks improved emotional engagement on Portuguese TV program. Results: +16% content EIS, +6% advertising EIS, +53% average unaided ad recall.
‘Emotion AI’ may be the next trend for business software, and that could be problematic
As businesses experiment with embedding AI everywhere, one unexpected trend is companies turning to AI to help its many newfound bots better understand human emotion. It’s an area called “emotion AI,” according to PitchBook’s new Enterprise Saas Emerging Tech Research report that predicts this tech is on the rise. The reasoning goes something like this: If businesses deploy AI assistants to execs and employees, make AI chatbots be front-line salespeople and customer service reps, how can an A
Sep 1, 2024
Mediaprobe and Bauer Media Audio Portugal partner to boost the emotional impact of live events
Partnership to measure emotional responses at live events. Tested at Radio Comercial Lisbon anniversary concert. Show was equivalent to 12 rides on a rollercoaster. 4 moments registered average EIS above 1000 points, surpassing benchmarks for TV and live events.
Jun 11, 2024
A new wave of social media apps provide hope in a doomscrolling world
“The platforms that won were the ones that kept people scrolling the longest, not the ones that made them feel the most connected,” Zehra Naqvi told TechCrunch. “Now there is an abundance of content but a scarcity of joy.”
Oct 16, 2025
Rocketium scales and analyzes massive marketing campaigns
Large companies often have to produce marketing campaigns with thousands of pieces of individual content, including email and social media ads. This means creative teams have to execute ideas rapidly while responding quickly to what content is getting the most clicks. Rocketium’s platform automates much of the process, and its clients include McDonald’s, Amazon and […]
Aug 24, 2023