Back to the Roots: An American organic food and gardening company, reconnecting families with food.
Founded
2009
Location
Oakland, CA, US
Back to the Roots, founded by Nikhil Arora and Alejandro Velez, is an American organic food and gardening company dedicated to reconnecting families and kids with their food. The company's core mission is to make it easy for people to grow their own food at home. They offer a range of products including organic gardening kits, indoor gardening systems, and ready-to-grow mushroom kits. Their market focus is on health-conscious consumers and families looking for sustainable and educational food-growing experiences.
Notable affiliated individuals include the co-founders Nikhil Arora and Alejandro Velez, who have been recognized for their innovative approach to urban farming. The company has received investments from prominent figures in the organic food industry and has been featured in various media outlets for its impactful mission. Key achievements include widespread retail distribution and partnerships with major retailers like Whole Foods. Back to the Roots has significantly contributed to the urban farming movement, promoting sustainability and hands-on education in food cultivation.
