Driver's Seat Cooperative, founded in Milwaukee, Wisconsin, is a software company dedicated to providing rideshare analytics. Their core mission is to empower gig workers and local governments by offering insights derived from rideshare data, enabling informed decision-making. The company’s primary product is an app that delivers valuable analytics to gig workers, helping them optimize their earnings and navigate the complexities of algorithmic management used by gig companies.

Notably, Driver's Seat Cooperative has transitioned its app for gig workers to the Workers' Algorithm Observatory at Princeton University, ensuring continued access to its features and insights. This collaboration highlights the company's commitment to academic and practical advancements in gig economy analytics. Through their innovative approach, Driver's Seat Cooperative has significantly impacted the rideshare industry by advocating for fairer compensation and transparency for gig workers.