The AcreTrader platform lets individual investors buy fractional shares of specific farm properties, with each listing presenting the parcel's location, soil and water characteristics, lease terms, and projected returns before purchase. Investors fund a chosen farm offering through an online account, and the platform handles the legal entity structure, closing, and ongoing administration for the underlying land. Unlike a pooled fund, the investment is tied to the performance of the selected farm.

The company also operates the operational side of the asset, running an in-house land management business that oversees tenant relationships, leases, and property improvements for the farms on its platform. AcreTrader is headquartered in Fayetteville, Arkansas, and publishes market research and valuation tools alongside its offering listings.