Aday, founded in New York City, is a retailer focused on offering consciously designed clothing made with technical fabrics. Their core mission is to promote a minimalist lifestyle by providing versatile, high-quality apparel that allows customers to do more with less. Aday's product line includes items like the Turn It Up Pants and the Anywhere Shirt Dress, all available with free shipping and easy returns. The company targets environmentally conscious consumers who value sustainability and functionality in their wardrobe choices.
Notable figures affiliated with Aday include its co-founders, Meg He and Nina Faulhaber, who have backgrounds in technology and finance. Aday has attracted investment from prominent venture capital firms such as H&M CO:LAB and Venrex. The company has been recognized for its innovative approach to fashion, earning accolades like being named one of Fast Company's Most Innovative Companies. Aday's impact lies in its commitment to sustainability and its influence on the fashion industry's shift towards more eco-friendly practices.
