Decorative Paints
Provider 
Founded 1792
Sells To Business, Consumer
Pricing Model Product Sales
Ownership Public

AkzoNobel Decorative Paints supplies branded consumer paints, including the Dulux and Sikkens ranges, to retail and trade customers worldwide.
AkzoNobel's Decorative Paints business serves consumers and professional painters with well-known brands such as Dulux, Sikkens and Hammerite, sold through retail and trade channels across Europe and other regions. The business emphasizes color expertise, sustainability-led product development and digital tools for consumers and professionals.
Decorative Paints is one of AkzoNobel's reporting segments and competes globally with large coatings companies and regional brands. It invests in premium positioning, including products that improve indoor air quality and exterior coatings with self-cleaning properties.
PPG Industries

Architectural Coatings
ppg.com
Sherwin-Williams

Architectural Paints
sherwin-williams.com
RPM International

Consumer Paint Brands
rpminc.com
Adds products that compete with one of Decorative Paints’ direct competitors but not with Decorative Paints itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Decorative Paints | Architectural Coatings | Architectural Paints | Consumer Paint Brands | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 1792 | 1883 | 1866 | 1947 | |
| Sells To | Business, Consumer | Consumers, Enterprise | — | Enterprise | |
| Pricing Model | Product Sales | Transactional | Transactional | Recurring | |
| Ownership | Public | Public | Public | Public |
Provider 
Founded 1792
Sells To Business, Consumer
Pricing Model Product Sales
Ownership Public
Provider 
Founded 1883
Sells To Consumers, Enterprise
Pricing Model Transactional
Ownership Public
Provider 
Founded 1866
Sells To —
Pricing Model Transactional
Ownership Public
Provider 
Founded 1947
Sells To Enterprise
Pricing Model Recurring
Ownership Public


PPG Industrial Coatings provides protective, marine, powder, and automotive coatings for industrial customers worldwide.


Sherwin-Williams Industrial Coatings supplies protective, marine, and industrial finishes for infrastructure and OEM customers.
PPG Industrial Coatings provides protective, marine, powder, and automotive coatings for industrial customers worldwide.

Sherwin-Williams Industrial Coatings supplies protective, marine, and industrial finishes for infrastructure and OEM customers.
