RPM's consumer paint brands, including Rust-Oleum and Zinsser, supply decorative and specialty coatings through retail channels.
RPM International's Consumer Group sells well-known DIY paint brands such as Rust-Oleum, Zinsser, and Varathane through home improvement and mass retail channels.
These products compete with AkzoNobel's decorative paints portfolio in the consumer segment, spanning interior paints, primers, wood finishes, and specialty coatings.
Adds products that compete with one of Consumer Paint Brands’ direct competitors but not with Consumer Paint Brands itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Consumer Paint Brands | Decorative Paints | Architectural Coatings | Architectural Paints | |
|---|---|---|---|---|---|
| Linked Through | — | Direct competitor | Decorative Paints | Decorative Paints | |
| Provider | |  |  |  | |
| Founded | 1947 | 1792 | 1883 | 1866 | |
| Sells To | Enterprise | Business, Consumer | Consumers, Enterprise | — | |
| Pricing Model | Recurring | Product Sales | Transactional | Transactional | |
| Ownership | Public | Public | Public | Public |
Provider
Founded 1947
Sells To Enterprise
Pricing Model Recurring
Ownership Public
Provider
Founded 1792
Sells To Business, Consumer
Pricing Model Product Sales
Ownership Public
Linked Through Decorative Paints
Provider
Founded 1883
Sells To Consumers, Enterprise
Pricing Model Transactional
Ownership Public
Linked Through Decorative Paints
Provider
Founded 1866
Sells To —
Pricing Model Transactional
Ownership Public
Sherwin-Williams Architectural Paints are consumer and professional paints sold through company stores and retail partners.
PPG Architectural Coatings supplies consumer paints such as Glidden and Olympic across the Americas, Europe, and Asia-Pacific.
AkzoNobel Performance Coatings supplies industrial coatings, including International marine and protective, Interpon powder, and vehicle refinish products.
Sherwin-Williams Industrial Coatings supplies protective, marine, and industrial finishes for infrastructure and OEM customers.
PPG Industrial Coatings provides protective, marine, powder, and automotive coatings for industrial customers worldwide.
AkzoNobel Automotive Coatings develops high-performance exterior, interior, and metal coatings for cars worldwide.
Sherwin-Williams Automotive Finishes manufactures and distributes advanced automotive paint and coating systems for refinish and OEM customers.
Liquid, electrocoat and powder coatings for industrial segments including metal finishing, energy, construction, appliances and wood.
Sherwin-Williams Architectural Paints are consumer and professional paints sold through company stores and retail partners.
PPG Architectural Coatings supplies consumer paints such as Glidden and Olympic across the Americas, Europe, and Asia-Pacific.
AkzoNobel Performance Coatings supplies industrial coatings, including International marine and protective, Interpon powder, and vehicle refinish products.
Sherwin-Williams Industrial Coatings supplies protective, marine, and industrial finishes for infrastructure and OEM customers.
PPG Industrial Coatings provides protective, marine, powder, and automotive coatings for industrial customers worldwide.
AkzoNobel Automotive Coatings develops high-performance exterior, interior, and metal coatings for cars worldwide.
Sherwin-Williams Automotive Finishes manufactures and distributes advanced automotive paint and coating systems for refinish and OEM customers.
Liquid, electrocoat and powder coatings for industrial segments including metal finishing, energy, construction, appliances and wood.