Alshaya Media Connect is Alshaya Group's retail media platform, using first-party purchase data for advertising.
Currently Offered
Alshaya Media Connect (AMC) is the retail media platform of Alshaya Group, selling advertising and media solutions that are powered by Alshaya's first-party, purchase-driven data. Its audience is built from Alshaya's store network, its online platforms and insights from the Aura loyalty programme, and the platform markets that data for targeting and personalisation rather than cookie-based assumptions.
AMC's advertising formats span branded email sent to opt-in Alshaya shoppers, in-store advertising in Alshaya stores, offsite display and video placed across external publishers using Alshaya audience data, and onsite native advertising on Alshaya-owned online properties. Measurement is designed to cover both online and in-store sales, and advertisers approach the AMC team directly to discuss campaigns.
