Aura is Alshaya Group's multi-brand loyalty programme for shoppers across the Middle East.
Currently Offered
Aura is Alshaya Group's customer loyalty programme, run across the group's franchise fashion, beauty, home furnishing and dining brands. Members collect points on qualifying spend in store and online, with earning rates that rise through the programme's HELLO, STAR and VIP tiers, and redeem those points in store, online, or against experiences and treats. The programme operates in Saudi Arabia, the United Arab Emirates, Kuwait, Qatar and Bahrain, and members follow it through the Aura MENA app as well as the programme's social channels.
Alshaya positions Aura as the group's cross-brand engagement platform rather than a single-brand scheme: points are collected and spent across the participating portfolio in each country of participation, subject to published exclusions. Members receive personalised offers from the brands they shop, bonus occasions, access to exclusive previews and invitations to special events, and can share points with friends and family.
