Anastasia Beverly Hills (ABH) is an American cosmetics company founded in 1997 by Romanian-born Anastasia Soare in Beverly Hills, California. The company is renowned for its eyebrow products and has expanded its offerings to include a wide range of makeup products such as blushes, lipsticks, palettes, and mascaras. ABH's core mission is to provide high-quality, innovative beauty products that empower individuals to express their unique beauty. The company focuses on the global cosmetics market, appealing to both professional makeup artists and everyday consumers.
Notable figures associated with ABH include founder Anastasia Soare and her daughter Claudia Soare, also known as Norvina, who serves as the company's president. The company has achieved significant milestones, including being valued at $3 billion in 2018 and generating over $200 million in operating income. ABH has made a substantial impact on the beauty industry, particularly in the realm of eyebrow grooming and makeup innovation, earning numerous awards and a loyal customer base worldwide.