e.l.f. Cosmetics, founded in June 2004 by Joseph Shamah and Scott Vincent Borba, is an American cosmetics brand headquartered in Oakland, California. The company's core mission is to make high-quality beauty products accessible to everyone. e.l.f. offers a diverse range of items including bath and skincare products, mineral-based makeup, professional tools, eyeliners, lipsticks, glosses, blushes, bronzers, brushes, and mascara. Their market focus spans globally, catering to a wide audience seeking affordable yet premium beauty solutions.
Notable figures affiliated with e.l.f. Cosmetics include CEO Tarang P. Amin, CFO Mandy Fields, CMO Kory Marchisotto, and General Counsel & CPO Scott Milsten. The company has achieved significant milestones, such as being publicly traded on the NYSE under the ticker ELF and becoming a component of the S&P 400. With a revenue of $295 million in 2017, e.l.f. has made a substantial impact on the cosmetics industry by democratizing beauty and maintaining a strong global presence.
