Mented Cosmetics, founded by KJ Miller and Amanda E. Johnson, is a premier beauty brand dedicated to providing cruelty-free and vegan makeup products for women of all skin tones. Their core mission is to ensure that every woman can find the perfect makeup to match her complexion, promoting inclusivity and diversity in the beauty industry. Mented offers a wide range of products, including eyeshadow sticks, brow pencils, and buildable foundations, with a focus on high pigmentation and ethical production. Their market focus is on women seeking high-quality, ethically made beauty products.

Notable figures associated with Mented Cosmetics include its co-founders KJ Miller and Amanda E. Johnson, who have been recognized for their innovative contributions to the beauty industry. The company has garnered significant attention and investment from prominent venture capital firms such as The New Voices Fund. Key achievements include being featured in major publications like Forbes and Essence, as well as securing shelf space in major retailers like Target. Mented Cosmetics has made a substantial impact by championing inclusivity and setting new standards for ethical beauty products.