Founded in Los Angeles by Toni Ko in 1999, NYX Professional Makeup is an American cosmetics company named after the Greek goddess of the night. As a subsidiary of L'Oréal, NYX is committed to providing high-quality, cruelty-free, and vegan-friendly makeup products. The brand's extensive product line includes everything from foundation and eyeshadow to lipsticks and brushes, catering to a diverse global market. NYX products are available in over 70 countries through various retailers, including specialty beauty stores and standalone shops.
Notable figures associated with NYX include its founder Toni Ko, who played a pivotal role in establishing the brand's identity and market presence. The company has achieved significant milestones, such as being certified by PETA as a cruelty-free brand. NYX's commitment to ethical practices and inclusivity has made a substantial impact on the beauty industry, setting a standard for accessible, high-quality makeup that appeals to a broad audience.
