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Apple
Apple

Apple

Public

Apple designs consumer electronics, software, and online services worldwide.

HQ
Cupertino, CA, US
Founded
1976
Overview
M & A
Compare
Employees
News

Apple designs and markets hardware, software, and services across an integrated ecosystem anchored by iPhone, Mac, iPad, Apple Watch, AirPods, and Apple Vision Pro. Its platforms combine device operating systems, custom silicon, developer tools, cloud services, media subscriptions, payments, advertising, and digital marketplaces such as the App Store.

The company sells through Apple retail and online stores, direct sales teams, carriers, resellers, and service platforms in consumer, business, education, enterprise, and government markets. Apple competes on product design, privacy and security, hardware-software integration, and continual introduction of new products and services.

Apple - M & A Snapshot

Open M & A

  • Beats Electronics

    Acquired by Apple • $3B • May 28, 2014

Apple - Products & Services

  • Apple Card logo

    Apple Card

    Apple Card is a credit card offering virtual card numbers for secure online transactions.

    Competing Products

    Privacy.com logo
  • macOS logo

    macOS

    macOS is Apple’s desktop operating system for Mac computers and app ecosystems.

    Competing Products

    Microsoft logo
  • Apple Arcade logo

    Apple Arcade

    Apple Arcade provides subscription access to games across Apple devices without ads.

    Competing Products

    NVIDIA logo
    Netflix logo
  • App Store logo

    App Store

    Apple digital distribution platform for iOS, iPadOS, macOS, watchOS, and tvOS apps and games.

    Competing Products

    Alphabet logo
  • Apple Pay logo

    Apple Pay

    Apple mobile payment and digital wallet service for contactless and in-app transactions.

    Competing Products

    Alphabet logo
  • Apple TV+ logo

    Apple TV+

    Apple TV+ streams Apple Originals, films, series, documentaries, sports, and family entertainment.

    Competing Products

    Netflix logo
  • iCloud logo

    iCloud

    Apple cloud storage service syncing data, photos, and documents across devices.

    Competing Products

    Alphabet logo
  • Apple Music logo

    Apple Music

    Apple subscription music streaming service with curated playlists, lossless audio, and spatial sound.

    Competing Products

    Spotify logo
  • Apple Vision Pro logo

    Apple Vision Pro

    Apple Vision Pro is Apple's mixed reality headset combining spatial computing with the Apple ecosystem.

    Competing Products

    Meta logo
  • AirPods logo

    AirPods

    AirPods are Apple's wireless earbuds featuring active noise cancellation and spatial audio.

    Competing Products

    Sony Electronics logo
  • Apple Watch logo

    Apple Watch

    Apple Watch is Apple's smartwatch line focused on health, fitness, and connectivity.

    Competing Products

    Samsung Electronics logo
  • iPad logo

    iPad

    iPad is Apple's line of tablet computers designed for productivity and entertainment.

    Competing Products

    Samsung Electronics logo
  • Mac logo

    Mac

    Mac is Apple's line of personal computers powered by custom Apple silicon processors.

    Competing Products

    Microsoft logo
  • iPhone logo

    iPhone

    iPhone is Apple's flagship touchscreen smartphone powered by custom silicon chips.

    Competing Products

    Samsung Electronics logo
  • Apple Intelligence logo

    Apple Intelligence

    Apple generative AI platform integrated across iOS, iPadOS, and macOS for on-device intelligence.

Apple - Similar Companies

Privacy.com logo

Privacy.com

privacy.com

Microsoft logo

Microsoft

microsoft.com

NVIDIA logo

NVIDIA

nvidia.com

Netflix logo

Netflix

netflix.com

Alphabet logo

Alphabet

abc.xyz

Spotify logo

Spotify

open.spotify.com

Meta logo

Meta

about.meta.com

Sony Electronics logo

Sony Electronics

Samsung Electronics logo

Samsung Electronics

samsung.com

Cisco Systems logo

Cisco Systems

cisco.com

Dell Technologies logo

Dell Technologies

dell.com

Acer logo

Acer

Oppo logo

Oppo

Huawei logo

Huawei

e.huawei.com

KaiOS Technologies logo

KaiOS Technologies

kaiostech.com

Apple - Quick Facts

Who are Apple's competitors?

Companies similar to Apple include Privacy.com, Microsoft, NVIDIA and Netflix.

When was Apple founded?

Apple was founded in 1976.

Where is Apple's headquarters located?

Apple's headquarters is located in Cupertino, CA, US.

How many employees does Apple have?

Apple has 166,000 employees as of Sep 27, 2025.

Apple - Classification

Ownership
  • Public
Technology
  • Mobile
  • Semiconductor
Geographic Exposure
  • Global
Model
  • Direct To Consumer
  • Platform
Revenue
  • Services
  • Subscription
Customer
  • Enterprises
  • Individuals
Tags
  • Consumer Electronics
  • Technology