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Apple
Apple

Apple

Apple designs consumer electronics, software, and online services worldwide.

HQ
Cupertino, CA, US
Founded
1976
Overview
M & A
Analysis
Compare
Employees
News
Library

Apple designs and markets hardware, software, and services across an integrated ecosystem anchored by iPhone, Mac, iPad, Apple Watch, AirPods, and Apple Vision Pro. Its platforms combine device operating systems, custom silicon, developer tools, cloud services, media subscriptions, payments, advertising, and digital marketplaces such as the App Store.

The company sells through Apple retail and online stores, direct sales teams, carriers, resellers, and service platforms in consumer, business, education, enterprise, and government markets. Apple competes on product design, privacy and security, hardware-software integration, and continual introduction of new products and services.

Apple - M & A Snapshot

Open M & A

  • Beats Electronics

    Acquired by Apple • $3B • May 28, 2014

  • Cue

    Acquired by Apple • Undisclosed • Oct 3, 2013

  • PowerSchool

    Acquired by Apple • $62M • Mar 14, 2001

Apple - Products & Services

  • Apple CarPlay logo

    Apple CarPlay

    Apple's system that mirrors iPhone navigation, calls, messages, and music on a car's built-in display.

    Competing Products

    Google logo
    Huawei logo
  • watchOS logo

    watchOS

    Apple's smartwatch operating system, powering the Apple Watch line with health, fitness, and Siri features.

    Competing Products

    Android logo
  • iOS logo

    iOS

    Apple's proprietary mobile operating system, distributed exclusively on iPhone hardware.

    Competing Products

    Google logo
    Huawei logo
  • Swift logo

    Swift

    Swift is Apple's general-purpose programming language for apps across its platforms and servers.

    Competing Products

    Microsoft logo
    Google logo
    JetBrains logo
  • Mac Studio logo

    Mac Studio

    A compact Apple desktop workstation with high unified memory for local AI inference.

    Competing Products

    NVIDIA logo
    Lucebox logo
  • MLX logo

    MLX

    Apple's machine-learning framework for Apple silicon devices.

    Competing Products

    Cactus logo
  • Apple TV 4K logo

    Apple TV 4K

    Apple TV 4K is Apple's premium streaming media player.

    Competing Products

    Amazon logo
    Android logo
  • Apple News logo

    Apple News

    Apple News aggregates news and magazines from leading publications into a unified reading experience across Apple devices.

    Competing Products

    NewsBreak logo
    The Sacramento Bee logo
  • Device Location Tracking logo

    Device Location Tracking

    Apple Find My is a consumer location-sharing and device-tracking service built into Apple devices and iCloud.

    Competing Products

    Glympse logo
  • Apple Mac Pro logo

    Apple Mac Pro

    Apple Mac Pro is Apple's flagship desktop workstation for professional creative workflows.

    Competing Products

    Dell Technologies logo
  • Apple MacBook Pro logo

    Apple MacBook Pro

    Apple MacBook Pro is Apple's professional laptop line featuring Apple Silicon M-series chips.

    Competing Products

    Dell Technologies logo
  • Metal logo

    Metal

    Low-level graphics and compute API for Apple silicon GPUs across iOS, iPadOS, macOS, and visionOS.

    Competing Products

    NVIDIA logo
  • Apple Intelligence logo

    Apple Intelligence

    Apple generative AI platform integrated across iOS, iPadOS, and macOS for on-device intelligence.

    Competing Products

    Stamp logo
  • Apple Card logo

    Apple Card

    Apple Card is a credit card offering virtual card numbers for secure online transactions.

    Competing Products

    Privacy.com logo
    Wells Fargo logo
  • macOS logo

    macOS

    macOS is Apple’s desktop operating system for Mac computers and app ecosystems.

    Competing Products

    Alphabet logo
    Canonical logo
    Microsoft logo
  • Apple Arcade logo

    Apple Arcade

    Apple Arcade provides subscription access to games across Apple devices without ads.

    Competing Products

    NVIDIA logo
    Netflix logo
    Nex logo
  • App Store logo

    App Store

    Apple digital distribution platform for iOS, iPadOS, macOS, watchOS, and tvOS apps and games.

    Competing Products

    Alphabet logo
  • Apple Pay logo

    Apple Pay

    Apple mobile payment and digital wallet service for contactless and in-app transactions.

    Competing Products

    Alphabet logo
  • Apple TV+ logo

    Apple TV+

    Apple TV+ streams Apple Originals, films, series, documentaries, sports, and family entertainment.

    Competing Products

    Netflix logo
    NBC Universal logo
  • iCloud logo

    iCloud

    Apple cloud storage service syncing data, photos, and documents across devices.

    Competing Products

    Alphabet logo
    Zoho logo
  • Apple Music logo

    Apple Music

    Apple subscription music streaming service with curated playlists, lossless audio, and spatial sound.

    Competing Products

    Iowa Public Radio logo
    NetEase logo
    Spotify logo
    YouTube logo
    YouTube logo
  • Apple Vision Pro logo

    Apple Vision Pro

    Apple Vision Pro is Apple's mixed reality headset combining spatial computing with the Apple ecosystem.

    Competing Products

    Android logo
    Meta logo
  • AirPods logo

    AirPods

    AirPods are Apple's wireless earbuds featuring active noise cancellation and spatial audio.

    Competing Products

    CloviTek logo
    Sony logo
  • Apple Watch logo

    Apple Watch

    Apple Watch is Apple's smartwatch line focused on health, fitness, and connectivity.

    Competing Products

    Samsung Electronics logo
  • iPad logo

    iPad

    iPad is Apple's line of tablet computers designed for productivity and entertainment.

    Competing Products

    Samsung Electronics logo
  • Mac logo

    Mac

    Mac is Apple's line of personal computers powered by custom Apple silicon processors.

    Competing Products

    Microsoft logo
  • iPhone logo

    iPhone

    iPhone is Apple's flagship touchscreen smartphone powered by custom silicon chips.

    Competing Products

    Essential Products logo
    Google logo
    Samsung Electronics logo

Apple - Similar Companies

Huawei logo

Huawei

huawei.com

Google logo

Google

google.com

Android logo

Android

android.com

Microsoft logo

Microsoft

microsoft.com

JetBrains logo

JetBrains

jetbrains.com

NVIDIA logo

NVIDIA

nvidia.com

Lucebox logo

Lucebox

lucebox.com

Cactus logo

Cactus

cactuscompute.com

Amazon logo

Amazon

amazon.com

The Sacramento Bee logo

The Sacramento Bee

sacbee.com

NewsBreak logo

NewsBreak

newsbreak.com

Glympse logo

Glympse

corp.glympse.com

Dell Technologies logo

Dell Technologies

dell.com

Stamp logo

Stamp

stampmail.ai

Wells Fargo logo

Wells Fargo

wellsfargo.com

Apple - Quick Facts

Who are Apple's competitors?

Companies similar to Apple include Huawei, Google, Android and Microsoft.

When was Apple founded?

Apple was founded in 1976.

Where is Apple's headquarters located?

Apple's headquarters is located in Cupertino, CA, US.

How many employees does Apple have?

Apple has 166,000 employees as of Sep 27, 2025.

Apple - Classification

Ownership
  • Public
Technology
  • Mobile
  • Semiconductor
Geographic Exposure
  • Global
Model
  • Direct To Consumer
  • Platform
Revenue
  • Services
  • Subscription
Customer
  • Enterprises
  • Individuals
Tags
  • Consumer Electronics
  • Technology
Ticker
  • AAPL
SEC CIK
  • 0000320193
EIN
  • 94-2404110