Umi
Provider 
Founded 2022
Sells To Enterprise
Pricing Model B2B Subscription
Ownership Venture-backed

Umi runs AI voice interviews and converts frontline conversations into operational research insights.
Umi helps teams create voice interview guides, share interviews by link or QR code, and collect anonymous conversations from frontline employees, managers, and customers. It transcribes and organizes responses so operators can review them over time.
The product synthesizes interview responses into themes, reports, dashboards, recommendations, and proactive alerts. Arbor presents Umi for enterprise operations, HR, customer experience, safety, retail, hospitality, logistics, construction, and manufacturing use cases.
| Attribute | Umi | AI-Moderated Research | Listen Labs — AI-Moderated Research | |
|---|---|---|---|---|
| Provider | ||||
| Founded | 2022 | 2022 | 2023 | |
| Sells To | Enterprise | — | B2B, Enterprise | |
| Pricing Model | B2B Subscription | Recurring, Software | B2B Subscription | |
| Ownership | Venture-backed | Venture-backed | — |
Provider 
Founded 2022
Sells To Enterprise
Pricing Model B2B Subscription
Ownership Venture-backed
Provider 
Founded 2022
Sells To —
Pricing Model Recurring, Software
Ownership Venture-backed
Provider 
Founded 2023
Sells To B2B, Enterprise
Pricing Model B2B Subscription
Ownership —


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Full-service research offering delivering AI-optimized market intelligence from real-time human group sessions.


Cloud-based collaboration platform enabling real-time group deliberations among up to 250 participants.
AI-powered market research platform that automates commercial due diligence for private equity and investment teams.

Research service whose team designs and runs AI-moderated interviews with real people end to end.

Platform for running live AI-powered online focus groups with hundreds of participants at scale.

A video and audio ethnography service capturing real-time target-audience testimonials.

In-product survey and user-research platform that captures feedback inside web and mobile applications.

Agile consumer research platform for testing product concepts and creative with target audiences.

Qualtrics Survey Software builds and analyzes surveys for research teams.
Full-service research offering delivering AI-optimized market intelligence from real-time human group sessions.

Cloud-based collaboration platform enabling real-time group deliberations among up to 250 participants.
