Aunt Flow was founded with the core mission of making 100% organic cotton menstrual products accessible to everyone. The company's vision is to ensure that period products are freely available in all public restrooms, similar to toilet paper. Aunt Flow offers high-quality and sustainable menstrual products for individuals, schools, and businesses, aiming to address the gap in menstrual product accessibility and promote a more inclusive environment.

Notable affiliated people include the founder, Claire Coder, who has been a driving force behind the company's growth and advocacy efforts. Aunt Flow has garnered support from various investors and has achieved significant milestones, including partnerships with educational institutions and corporations to implement free menstrual product programs. The overall impact of Aunt Flow includes increased school attendance, improved workplace productivity, and a broader societal shift towards recognizing menstrual products as essential hygiene items.