Founded with a mission to revolutionize menstrual care, Rael provides natural and organic period products designed by women for all people who bleed. The company focuses on using clean, nature-inspired ingredients to ensure comfort and performance without compromise. Rael's product lineup includes sanitary pads, tampons, and skincare items aimed at enhancing overall cycle care. Their market focus is on health-conscious consumers seeking sustainable and effective menstrual solutions.

Notable affiliated individuals include co-founders Aness An, Binna Won, and Yanghee Paik, who bring diverse expertise in business, design, and marketing. Rael has attracted significant investment from prominent venture capital firms such as SoftBank Ventures Korea and Thrive Market. Key achievements include rapid market penetration and positive customer feedback, positioning Rael as a trusted name in the natural menstrual care industry. Their impact is evident in the growing consumer shift towards sustainable period products.