Bairu provides self-service technology for independent restaurants in Latin America. The offering combines a WhatsApp storefront through which customers order and pay without installing an app, interactive menus, instant order confirmations, integrated payment options, and automated follow-up messaging, with cashier and kitchen applications, sales and product performance analytics, and inventory and recipe management in one system.
The product positions itself on direct sales: it lets restaurants receive orders without commissions from intermediaries or costly subscriptions, using a fixed per-transaction rate instead, and helps owners increase repeat business through personalized message campaigns, consolidated review management, and better visibility in search results. It targets restaurant owners whose customers already use WhatsApp and who want to manage orders, payments, and customer relationships from a single place across devices.
