Basis Technologies

Basis Technologies, founded in Chicago, is a global provider specializing in workflow automation and programmatic trading software for digital marketers. The company's core mission is to streamline and enhance marketing operations through a centralized system of record, thereby increasing efficiency and intelligence in digital marketing campaigns. Basis Technologies offers a comprehensive platform that includes features like cross-device targeting, brand safety, fraud protection, and automated billing. Their market focus spans various digital channels including display, mobile, connected TV, and digital out-of-home (DOOH).

Notable figures associated with Basis Technologies include its leadership team and key investors who have supported its growth and innovation. The company has achieved significant milestones, such as the integration of DOOH into its platform, which showcases its adaptability and forward-thinking approach. Basis Technologies has made a substantial impact on the marketing industry by providing tools that enhance speed, accuracy, and collaboration for digital marketers globally.