Name: Appointment Scheduling Platform
Brand: Booking Social

Appointment Scheduling Platform by Booking Social — Product Research | aVenture

Booking Social is an enterprise appointment scheduling and workforce management platform built natively on Salesforce and delivered as a managed package in the customer's own org. A branded self-service portal on Salesforce Experience Cloud books customers around the clock against live availability, while an availability engine spanning practitioner schedules, shifts, and business hours prevents double bookings. Twilio-powered SMS and email reminders cut no-shows, and every appointment writes back to the Salesforce record under the org's security model.

Beyond booking, it coordinates the workforce behind each appointment: shift patterns in a Gantt-style monthly manager, resource and room allocation, recurring treatment plans from iCalendar rules, and per-location timezones across multi-location hierarchies, with dashboards for utilization, demand, and no-show trends. Healthcare leads, with screening, dental, aesthetic, and rehabilitation networks such as Life Line Screening and NovoNail among cited customers, alongside wellness, field service, training, and franchise operators.

Appointment Scheduling Platform - Direct Competitors

Attribute	Appointment Scheduling Platform	Calendly Scheduling	Microsoft Bookings	Salesforce Scheduler
Provider	Booking Social bookingsocial.com₹3M disclosed funding · Seed	Calendly calendly.com$350.6M disclosed funding · Series B	Microsoft microsoft.com$1M disclosed funding · Public	Salesforce salesforce.com$65.4M disclosed funding · Public
Founded	2013	2013	1975	1999
Sells To	—	Small Business	Enterprises, Small Business	Enterprise, Small Business
Pricing Model	Recurring, Transactional	Recurring, Software	SaaS, Transactional	Recurring
Ownership	Private, Venture-backed	Venture-backed	Public	Public