Boords is the company's flagship product, a web-based pre-production platform that combines script editing, storyboarding, animatics, and client review in one workspace. Writers create, comment on, and approve two-column audio/video scripts inside a project and convert an approved script into a storyboard with one click. The frame editor generates storyboard imagery from prompts, supports up to ten consistent characters per frame, and offers Canvas brush layout and region-targeted Refine edits with revision history.

Client review runs on shareable boards where commenters need no login, and approvals are recorded in the project. A per-team Slack app forwards comment activity to direct messages alongside an in-app notification inbox. The product is sold as a subscription SaaS platform with AI-assisted features for agencies and production teams, and was spun out of the workflow at the London animation studio Animade.