BranchBranch Performance

Branch presents Performance as a way to connect paid media spending with app and web outcomes in one deduplicated view. Its product page includes first-party attribution, deep links, SKAdNetwork support, fraud controls, and connected-TV measurement.

The Universal Ads page describes a single-link approach that combines attribution and deferred deep linking across web and app journeys. Customer accounts on these pages report improved visibility, but they do not prove a universal performance lead over competing measurement products.

The current Branch product navigation labels Performance as its paid-media measurement product. The Performance page identifies attribution, ROI measurement, household measurement, fraud protection, and partner integrations as parts of that product.

Branch distinguishes Performance from Engagement, Activation, and Discovery in the same navigation. Universal Ads is presented as a deeper ads-attribution capability, while the Performance page describes the broader measurement offering.

Branch lists Basics, Essentials, and Enterprise plans for mobile attribution and measurement. Its pricing page says a free trial is available on the Basics plan and describes Enterprise as the tier for advanced scale and connected-TV measurement.

The page compares product features and partner limits across the plans, but it does not publish a dollar amount for each tier. Branch therefore exposes tiered packaging and trial access without evidence for a precise price or product-level revenue split.

Branch Performance measures the outcomes of paid media across devices and channels. It connects campaign cost and clicks to installs, reengagements, conversions, and revenue in a deduplicated view for growth teams.

The product combines mobile ads attribution with cross-platform journey measurement, deep linking, fraud protection, and data exports. Branch also describes connected-TV and privacy-focused measurement features within its Performance offering.