Branch Performance measures paid media outcomes across mobile, web, and connected-TV channels.
Branch Performance connects campaign spending and user interactions to installs, reengagements, conversions, and revenue across app and web journeys. Its deduplicated performance view combines mobile ads attribution, real-time insight, and deep linking so growth teams can compare outcomes across paid channels.
Branch positions the product for enterprise growth teams that need to understand returns across devices and adjust acquisition campaigns as conditions change.
Adjust
Adjust Attribution
adjust.com
AppsFlyer
AppsFlyer Attribution
appsflyer.com
Foursquare
Attribution
foursquare.com
| Attribute | Branch Performance | Adjust Attribution | AppsFlyer Attribution | Attribution | |
|---|---|---|---|---|---|
| Provider | | | | | |
| Founded | 2014 | 2012 | 2011 | 2009 | |
| Sells To | Enterprise | — | Enterprise, Small Business | Enterprise | |
| Pricing Model | SaaS | — | Recurring, Software | Recurring, Transactional | |
| Ownership | Equity, Venture-backed | Venture-backed | Public | Subsidiary |
Provider
Founded 2014
Sells To Enterprise
Pricing Model SaaS
Ownership Equity, Venture-backed
Provider
Founded 2012
Sells To —
Pricing Model —
Ownership Venture-backed
Provider
Founded 2011
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Public
Provider
Founded 2009
Sells To Enterprise
Pricing Model Recurring, Transactional
Ownership Subsidiary
Adjust TrueLink creates branded, cross-platform deep links that route users into apps and preserve campaign attribution.
Kochava SmartLinks routes campaign visitors to app and web destinations through deep links.
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
AppsFlyer OneLink routes campaign clicks to app content and preserves attribution across installed and deferred installs.
Performance-based mobile user acquisition service for app advertisers, billing only for validated outcomes with no prepayment.
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AI-powered performance marketing and paid social optimization for e-commerce brands.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Adjust TrueLink creates branded, cross-platform deep links that route users into apps and preserve campaign attribution.
Kochava SmartLinks routes campaign visitors to app and web destinations through deep links.
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
AppsFlyer OneLink routes campaign clicks to app content and preserves attribution across installed and deferred installs.
Performance-based mobile user acquisition service for app advertisers, billing only for validated outcomes with no prepayment.
Factors.AI Analytics and Attribution ties cross-channel marketing engagement to B2B pipeline and revenue with multi-touch reporting.
AI-powered performance marketing and paid social optimization for e-commerce brands.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.