Branch Engagement uses omnichannel campaigns and deep links to route users into apps and measure acquisition, conversion, and re-engagement.
Branch Engagement connects campaigns across email, web, social, QR codes, and paid media to in-app experiences. Its dynamic links adapt to install status, device, and context, routing users to relevant content through app stores or directly into installed apps.
Smart banners, app previews, and QR codes support web-to-app acquisition, while personalized campaigns, A/B testing, and targeting help reactivate dormant users. Branch measures opens, conversions, and revenue across owned channels to show which journeys drive installs and ongoing engagement.
Adjust
Adjust TrueLink
adjust.com
AppsFlyer
AppsFlyer OneLink
appsflyer.com
Kochava
Kochava SmartLinks
kochava.com
| Attribute | Branch Engagement | Adjust TrueLink | AppsFlyer OneLink | Kochava SmartLinks | |
|---|---|---|---|---|---|
| Provider | | | | | |
| Founded | 2014 | 2012 | 2011 | 2011 | |
| Sells To | Enterprise | — | Enterprise, Small Business | — | |
| Pricing Model | SaaS | — | Recurring, Software | — | |
| Ownership | Equity, Venture-backed | Venture-backed | Public | — |
Provider
Founded 2014
Sells To Enterprise
Pricing Model SaaS
Ownership Equity, Venture-backed
Provider
Founded 2012
Sells To —
Pricing Model —
Ownership Venture-backed
Provider
Founded 2011
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Public
Provider
Founded 2011
Sells To —
Pricing Model —
Ownership —
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Cross-channel customer engagement platform that unifies data, AI decisioning, and messaging for brands.
Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Cross-channel customer engagement platform that unifies data, AI decisioning, and messaging for brands.
Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.
URLgenius creates branded deep links and dynamic QR codes with destination controls and campaign analytics.
