Chery Jaguar Land Rover
Part of Jaguar Land Rover
Chery Jaguar Land Rover operates as a 50:50 independent joint venture formed between Chery and Jaguar Land Rover.
Chery Jaguar Land Rover operates as a 50:50 independent joint venture formed between Chery and Jaguar Land Rover.
cheryjaguarlandrover.comCrawled Oct 24, 2026
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Chery and Jaguar Land Rover (JLR) jointly relaunch the Freelander brand as a hybrid SUV lineup. The collaboration merges JLR’s design expertise with Chery’s manufacturing capabilities and supply chain. The partnership leverages Chery’s vehicle technology while integrating JLR’s premium design language.
Oct 2026BizcommunityNews article
Freelander is investing **US$440 million** to modernize its **Chinese manufacturing plant** ahead of the **Freelander 8’s Australian market debut**. The upgrade supports production scaling for the brand’s expansion into Australia under the **Chery-JLR joint venture**. The factory overhaul aligns with Freelander’s push to strengthen its presence in key international markets.
Oct 2026CarExpertNews article
Chery and Jaguar Land Rover’s Freelander brand are launching in Europe, leveraging Chery’s technology platform. The Freelander 8 plug-in hybrid SUV targets the premium segment but features a smaller battery for export markets. This marks the brand’s first entry into the European market.
Oct 2026autonews.comNews article
A new **FREELANDER** brand debuts as a standalone SUV line under a joint venture between **Chery** and **Jaguar Land Rover**, marking its return after Land Rover discontinued the nameplate in 2014. The global launch takes place in **Abu Dhabi** on **September 29**, bypassing traditional Land Rover markets like Britain or China. The vehicles are developed outside Land Rover’s core production, signaling a strategic shift in branding and manufacturing partnerships.
Sep 2026Yahoo AutosNews article