Choice Market, founded in Denver, Colorado, is a small format grocer and restaurant dedicated to offering healthy and practical products. The company's core mission is to provide convenient access to nutritious food options, blending the convenience of a traditional grocery store with the quality of a restaurant. Their product range includes fresh produce, bakery items, pantry staples, dairy products, and a variety of prepared meals such as bowls, salads, sandwiches, soups, and smoothies. Choice Market aims to cater to health-conscious consumers seeking quick and wholesome food solutions.

Notable figures affiliated with Choice Market include its founder and key investors who share a vision of revolutionizing the convenience store model. The company has achieved significant milestones, including the successful launch of multiple locations in Denver and the development of a proprietary app for seamless delivery and catering services. By prioritizing health and convenience, Choice Market has made a substantial impact on the local community, promoting better eating habits and setting a new standard for urban grocery shopping.