Choppy! was founded by Stanford mechanical engineers Saba Fazeli and Brice Klein. The company's core mission is to revolutionize protein consumption by offering a healthier and more sustainable alternative to traditional meat. Choppy! combines textured plant proteins with beef tallow, bone broth, and collagen to create a product that is as healthy as chicken and ready in just four minutes. Their market focus includes health-conscious consumers and environmentally aware individuals looking for quick, nutritious meal options.

Notable affiliated people include Saba Fazeli, who was the first R&D engineer at Beyond Meat, and Brice Klein, who played a significant role at vertical farming company Plenty. Choppy! has achieved recognition for its innovative approach to protein, blending plant-based ingredients with traditional meat components to enhance both health benefits and sustainability. The company's impact lies in its potential to shift consumer habits towards more eco-friendly and health-conscious eating practices.