Eat Just, Inc., founded in 2011 by Josh Tetrick and Josh Balk, is a San Francisco-based startup focused on developing and marketing plant-based and cultivated meat alternatives. The company's core mission is to create sustainable, ethical, and healthy food options that reduce reliance on conventional animal agriculture. Eat Just's flagship products include plant-based egg substitutes and lab-grown meat, targeting health-conscious consumers and those interested in environmentally friendly food choices.

Notable figures associated with Eat Just include co-founders Josh Tetrick and Josh Balk. The company has attracted significant investment, raising approximately $120 million in early venture capital and achieving unicorn status with a valuation surpassing $1 billion by 2016. Eat Just has made substantial strides in the food industry, including navigating high-profile disputes with traditional egg producers. Its innovative approach has positioned it as a leader in the alternative protein market, contributing to the growing shift towards sustainable food consumption.