GOOD Meat, a subsidiary of Eat Just, was founded with the mission to create sustainable and safe meat alternatives through cell-based technology. The company focuses on producing cultured meat, which is developed from animal cells rather than slaughtered livestock. This innovative approach aims to address environmental and ethical concerns associated with traditional meat production. GOOD Meat's products are targeted at environmentally conscious consumers and those seeking healthier, cruelty-free food options.

Notable figures associated with GOOD Meat include renowned chef José Andrés, who has served their cell-cultivated meat at his restaurant, China Chilcano. The company has garnered significant attention and investment due to its pioneering role in the alternative protein market. Key achievements include being the first to serve cell-based meat in the US and receiving regulatory approval in various markets. GOOD Meat's impact lies in its potential to revolutionize the food industry by providing a sustainable and ethical alternative to conventional meat.