Establecimiento Las Marías

Taragüi is Las Marías’ flagship brand. The page says it has promoted continual improvement since its beginnings.

The company works in line with the UN Sustainable Development Goals.

Las Marías began forestry operations in the 1960s, planting 500 hectares of pine and eucalyptus. In the 1980s, it introduced genetic material from the United States, South Africa, and Australia.

Las Marías conducts experimentation and development and pursues improved processes. Its employees’ work contributes to products delivered to consumers.

It all began with a cattle ranch called Vuelta del Ombú.

The company periodically holds workshops for yerba mate and tea producers and local contractors. Dedicated staff monitor contractors’ compliance with labor regulations, including the prohibition on child and adolescent labor, in accordance with the company’s Code of Ethics.

Born in Buenos Aires and raised in Virasoro, she earned a degree in Communications from the University of Rosario. In the 1990s, she started working as a tour guide to cover a season during a busy month of July, but her ties to Las Marías go back much further.

With a lifetime devoted to children and sports, Lula and Julio arrived in Las Marías from Posadas in 1985. They began working at Victoria School and Virasoro School, respectively, and within a couple of years became leading figures at Club Taragüi.

Administrative Assistant, Primary Production.

His parents came to the region after fleeing the war in Japan. They arrived in Brazil, spent some time in Misiones, and finally settled in Las Marías, where they remain to this day.

The company says its approach to work considers the long term and future generations, as reflected in certifications and distinctions it has received over the years.

A tour of Las Marías in the words of its people.

Tons of compost for organic fertilizer

Hectares of nature reserves in corridors for native terrestrial wildlife

The company’s products are available in major supermarkets and wholesalers in Argentina.

The page describes Las Marías as a place where nature and industry coexist and visitors can learn about mate and Argentine tea.

In 1924, Víctor Navajas Centeno planted the southernmost yerba mate plantations on the planet and laid the foundations for the philosophy of Las Marías.

Las Marías, owner of yerba mate brands Taragüí and Mañanita, challenges Misiones province in court over advance Ingresos Brutos withholdings that it says exceed its tax liability. Corrientes has joined the dispute as an interested third party, and the case is before the Supreme Court of the Nation.

Apr 2026 · Crónica del NoaNews article

Establecimiento Las Marías marked its 100th anniversary as a family-owned yerba mate company. The article describes the group's business units and an interactive experience launched for the occasion, placing its centenary in the context of the company's family ownership and yerba mate business.

Oct 2024 · IN LitoralNews article

Corrientes governor Gustavo Valdés calls Establecimiento Las Marías a model private company for the province during the yerba mate producer’s 100th-anniversary ceremony. Group director general Roberto Navajas also speaks at the event.

Oct 2024 · CorrientesGPNews article