Ethos Online Wills & Trusts
Provider 
Founded 2016
Sells To —
Pricing Model —
Ownership Venture-backed

Ethos Online Wills & Trusts provides attorney-approved wills and trusts online, free with any Ethos life insurance policy.
Ethos Online Wills & Trusts lets customers create attorney-approved wills and trusts entirely online. The service is bundled free with any Ethos life insurance policy.
Users answer guided questions to generate estate documents that can be updated as circumstances change. The offering extends the platform beyond insurance into everyday estate planning.
Fabric by Gerber Life
Fabric Online Will
meetfabric.com
Trust & Will

Online Estate Plans
trustandwill.com
LegalZoom
Online Legal Estate Documents
legalzoom.com
| Attribute | Ethos Online Wills & Trusts | Fabric Online Will | Online Estate Plans | Online Legal Estate Documents | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2016 | — | 2017 | 2001 | |
| Sells To | — | — | — | Consumers, Small Business | |
| Pricing Model | — | — | Recurring, Transactional | Recurring, Software, Transactional | |
| Ownership | Venture-backed | — | Private, Venture-backed | Public |
Provider 
Founded 2016
Sells To —
Pricing Model —
Ownership Venture-backed
Provider Fabric by Gerber Lifemeetfabric.com
Founded —
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2017
Sells To —
Pricing Model Recurring, Transactional
Ownership Private, Venture-backed
Provider LegalZoomlegalzoom.com$951M disclosed funding · Public
Founded 2001
Sells To Consumers, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
FreeWill provides online estate planning document creation for consumers and nonprofits.
BluBinder, a fintech platform based in Washington, D.C., simplifies inheritance processes by connecting families, financial institutions, and attorneys.
FreeWill provides online estate planning document creation for consumers and nonprofits.
BluBinder, a fintech platform based in Washington, D.C., simplifies inheritance processes by connecting families, financial institutions, and attorneys.