Ethos Whole Life Insurance
Provider 
Founded 2016
Sells To —
Pricing Model —
Ownership Venture-backed

Ethos Whole Life Insurance provides permanent online coverage with fixed premiums, a guaranteed death benefit, and no medical exam.
Ethos Whole Life Insurance offers permanent coverage with premiums and a death benefit that stay fixed for life. Applications run online, and many applicants are approved without a medical exam.
The policy builds cash value over time and can be paired with complimentary wills and trusts. Carrier partners issue the coverage through the same online platform as term life.
Mutual of Omaha

Mutual of Omaha Whole Life Insurance
mutualofomaha.com
Sbli

SBLI Whole Life Insurance
sbli.com
TruStage

TruStage Whole Life Insurance
trustage.com
| Attribute | Ethos Whole Life Insurance | Mutual of Omaha Whole Life Insurance | SBLI Whole Life Insurance | TruStage Whole Life Insurance | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2016 | 1909 | 1907 | 2012 | |
| Sells To | — | B2C, Enterprise | — | — | |
| Pricing Model | — | Insurance Premium | — | — | |
| Ownership | Venture-backed | Cooperative | — | — |
Provider 
Founded 2016
Sells To —
Pricing Model —
Ownership Venture-backed
Provider 
Founded 1909
Sells To B2C, Enterprise
Pricing Model Insurance Premium
Ownership Cooperative
Founded 1907
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2012
Sells To —
Pricing Model —
Ownership —


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Term, whole, universal, and variable universal life insurance policies.


Term, whole, and universal life insurance policies for individuals and families.
Allstate offers individual life insurance products including term life and whole life policies.


Ladder sells term life insurance online in minutes, with no-exam applications and coverage up to $3 million.


Kemper provides individual life insurance products including whole life, term life, and graded death benefit policies.

Everyday Life is an online life insurance broker that recommends coverage and delivers instant decisions without medical exams.

Term, whole, universal, and variable universal life insurance policies.

Term, whole, and universal life insurance policies for individuals and families.

Allstate offers individual life insurance products including term life and whole life policies.
Ladder sells term life insurance online in minutes, with no-exam applications and coverage up to $3 million.

Kemper provides individual life insurance products including whole life, term life, and graded death benefit policies.

Life insurance products offered by Mutual of Omaha.
