Faraday's core asset is the Faraday Identity Graph: 1,400+ licensed, permissioned attributes on roughly 240 million U.S. adults and households, with longitudinal history few datasets offer.
On this foundation it builds bespoke predictive models (propensity, next best offer, churn) fused with client first-party data, delivered into CRMs, warehouses, APIs, and AI agents via a native MCP server with explainability and bias detection per prediction.
Faraday targets privacy-safe consumer targeting in a cookie-less ad era plus AI agents needing grounded context about consumers, claiming over 46 billion predictions delivered daily.
The August 2026 Faraday Pro self-serve launch opens identity-graph data once sold only via enterprise contracts to smaller brands and AI builders, while partner integrations such as Simpli.fi embed Faraday predictions in third-party platforms.
Faraday runs two tiers on one platform: Faraday Pro is self-serve and usage-based - $0.05 credits (volume discounts) billed per matched attribute, one credit for enrichment, ten for predictive scoring, no contract or minimum.
Faraday Enterprise is the sales-led annual managed tier with a dedicated context consultant; a third channel monetizes via partners like Simpli.fi, whose integration embeds Faraday's identity graph and scores in third-party media platforms.
