
Faraday operates a customer-context platform that applies ethical AI to predict consumer behavior for brands.
faraday.aiCrawled Oct 14, 2026
Faraday provides predictions for prioritizing, routing, and engaging leads.
Faraday provides predictions for prioritizing, routing, and engaging customers.
The case study describes how AccuLynx uses Faraday’s prediction API to power a Lead Intelligence feature for roofing companies across the US.
Insights on predictive analytics, customer behavior, and AI-powered marketing from the Faraday team.
The page explains the differences between first- and third-party data in marketing and how brands use first-party data enrichment to drive growth.
The case study describes how Advia Credit Union used Faraday’s consumer data to support fair lending compliance and generate $2.7 million in new auto loans in 90 days.
The page compares Salesforce’s Einstein lead scoring add-on with an alternative that incorporates data beyond leads and scores net-new leads.
Faraday outshines competitors like Think Unlimited with real-time scoring, a richer data set, transparent predictions, flexible integrations, expert support, and a fully API-based platform.
Faraday is a customer context platform founded in 2012 and headquartered in Burlington, Vermont. It helps brands and AI platforms understand their customers and predict their future actions.
Use the chat button in the lower right corner of the screen, or pick one of the options below.
Faraday delivers on-demand customer context via API, MCP, and UI — powering AI agents, personalized experiences, and smarter decisions.
GitHubRepository owner
Faraday Pro is a new way to buy context from Faraday.
Aug 2026 · faraday.aiBlog post
VCET profiles Faraday, founded in Middlebury in 2012 by Brighter Planet co-founders, and its evolution into a consumer prediction platform. The profile notes that the company received a $1 million grant from the U.S. Department of Energy.
Jan 2025 · VCETNews article
Faraday and Simpli.fi announce a strategic partnership, with Simpli.fi integrating Faraday’s identity graph into its platform. The integration lets Simpli.fi clients build predictive lookalike audiences for connected TV (CTV), display, and social campaigns.
Jul 2024 · Simpli.fiNews article