Faraday enriches customer records with 1,400+ consumer attributes and custom AI predictions delivered via API, MCP, and UI.
Faraday is a customer context platform that combines the Faraday Identity Graph — 1,400+ verified identity, demographic, financial, and lifestyle attributes covering roughly 240 million U.S. adults — with a client's first-party data to train bespoke machine learning models. It automatically builds propensity, recommender, persona, and forecasting models for use cases such as lead prioritization, next best offer, churn scoring, adaptive discounting, and thematic personalization.
The platform is accessed through a no-code dashboard (app.faraday.ai), a documented REST API, a native Model Context Protocol (MCP) server, and 50+ integrations with data warehouses, CRMs, ESPs, ad platforms, and e-commerce tools. Faraday Enterprise serves complex, sales-led deployments, while Faraday Pro offers a streamlined, self-serve interface with pay-per-match credits; both share the same underlying data and models.
| Attribute | Faraday — Customer Context Platform | Amperity Customer Context Platform | mParticle — Customer Data Platform | Pecan AI | |
|---|---|---|---|---|---|
| Provider | |  |  |  | |
| Founded | 2012 | 2016 | 2012 | — | |
| Sells To | Enterprise | Enterprise | Enterprise | — | |
| Pricing Model | Recurring, Software | Recurring, Software | Recurring, Software, Usage-based | — | |
| Ownership | Venture Capital | Private Equity, Venture Capital | Equity, Venture Capital | — |
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Venture Capital
Provider
Founded 2016
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private Equity, Venture Capital
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software, Usage-based
Ownership Equity, Venture Capital
Founded —
Sells To —
Pricing Model —
Ownership —
Inference API
