Felt was founded with the mission to bring back the personal touch in communication through technology. The company offers an iPad app that allows users to create and send handwritten cards. Users can choose from a variety of well-designed cards, write a personal message using their touchscreen, and Felt handles the printing, sealing, stamping, and mailing within 24 hours. The core vision is to combine the convenience of digital tools with the heartfelt impact of traditional handwritten notes, targeting individuals who value personal connections.

Notable figures associated with Felt include its founders and key investors who have supported its growth. The startup has achieved significant milestones, such as rapid user adoption and positive customer feedback for its unique blend of technology and personalization. Felt's impact lies in its ability to modernize a timeless tradition, making it easier for people to maintain meaningful connections in a fast-paced digital world.