Minutta's core mission is to connect families globally through personalized digital greeting cards. The web and mobile app, launched in 2012, allows young parents to automatically send updates to relatives and friends, eliminating the need for phone and email conversations. With over 30 million users in Eastern Europe, Minutta has become a favorite on social networks like Odnoklassniki and VK.

Key achievements include rapid user growth and relocation to Silicon Valley in 2014. Minutta joined the Founder Institute, enhancing its development and market reach. The app's impact is evident in its widespread adoption and ability to keep families connected effortlessly.