Fitbit
Google subsidiary, Fitbit, Inc., manufactures and distributes wearable fitness devices tracking personalized health metrics.
Founded
2007Google subsidiary, Fitbit, Inc., manufactures and distributes wearable fitness devices tracking personalized health metrics.
Founded in 2007, Fitbit, Inc. is a subsidiary of Google that specializes in manufacturing and distributing wearable fitness devices. The company's core mission is to empower individuals to lead healthier, more active lives by providing them with tools to track their physical activities and health metrics. Fitbit's product lineup includes fitness trackers and smartwatches that measure steps walked, sleep quality, calories burned, and other personalized health data. The company leverages advanced accelerometer technology to accurately sense user movements, catering to a broad market that ranges from fitness enthusiasts to health-conscious consumers.
Notable figures associated with Fitbit include co-founders James Park and Eric Friedman, who played pivotal roles in the company's growth and innovation. Fitbit has attracted significant investment and strategic support from Google, enhancing its technological capabilities and market reach. Key achievements include pioneering the wearable fitness tracker market and maintaining a leading position in the industry. Fitbit's impact is evident in its widespread adoption, helping millions of users globally to monitor and improve their health and wellness through accessible technology.
Companies similar to Fitbit include Wahoo Fitness, Whoop, Healbe and Aura Devices.
Fitbit was founded in 2007.
Fitbit's headquarters is located in San Francisco, CA, US.
As of Jan 14, 2021, Fitbit has disclosed funding of $66M (USD). Undisclosed round amounts are excluded.
