Founded in 2014 by Sandro Mur and Urška Sršen, Bellabeat is a femtech company focused on women's wellness. Headquartered in San Francisco, Bellabeat offers tech-powered wellness products such as the Leaf and Ivy wearables, which are designed to track various health metrics. The company's mission is to empower women by providing personalized health insights and fostering a holistic approach to wellness. Bellabeat also offers a subscription service that provides tailored wellness content and resources.
Notable figures associated with Bellabeat include co-founders Sandro Mur, who serves as CEO, and Urška Sršen, the Chief Product Officer. The company has achieved significant milestones, including expanding into international markets and becoming a leading brand in the femtech industry. Bellabeat's innovative products have sparked important discussions on women's health, contributing to the broader wellness industry by integrating fashion with technology.
