Fullpath
Fullpath, a Miami-based software company, leads in automotive customer data and experience, transforming data into lifelong customers.
Founded
2015Fullpath, a Miami-based software company, leads in automotive customer data and experience, transforming data into lifelong customers.
Founded in Miami, Florida, Fullpath, formerly known as AutoLeadStar, is a leading software company specializing in the automotive industry's Customer Data and Experience Platform (CDXP). The company's core mission is to help automotive dealers turn their first-party data into lifelong customers by unifying siloed data sources and leveraging this data to create hyper-personalized customer experiences. Fullpath offers a suite of tools designed to enhance customer engagement and streamline marketing efforts, focusing on transforming how dealers interact with their clientele.
Fullpath has garnered attention from notable industry figures and investors, contributing to its rapid growth and influence in the automotive sector. The company has achieved significant milestones, including the successful rebranding from AutoLeadStar and the development of a comprehensive CDXP that sets it apart from competitors. Fullpath's impact is evident in its ability to revolutionize automotive marketing, enabling dealers to move beyond traditional methods and engage customers on a more personal level.
Companies similar to Fullpath include DataClover, Outsell, Overfuel and myKaarma.
Fullpath was founded in 2015.
Fullpath's headquarters is located in Miami, FL, US.
Fullpath's most recent funding round was for $40M (USD) in November 2022.
As of Nov 7, 2022, Fullpath has disclosed funding of $57M (USD). Undisclosed round amounts are excluded.
Fullpath has 176 employees as of Feb 4, 2024.
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